School Members are Massage Therapy Schools and Massage Programs within larger institutions that offer entry level instruction in Massage Therapy, Bodywork and Somatic Therapies. The program may be offered at a for-profit proprietary school or career college, private non-profit college, or a publicly-funded community college or vocational school. Each branch or campus location of an institution under the same ownership or administrative control is considered a separate school for the purposes of Alliance membership.

To be eligible for School Membership, the institution must be in legal operation (or be exempt by statute), and must offer a training program of at least 500 clock hours in length. Schools do not need to be accredited massage therapy schools.

Alliance Schools can network, share best massage therapy educational practices, explore trends and create ideas to enhance the education of massage therapists.
Program directors, department heads and other staff at Alliance Member Schools are included within this overall institutional membership. Administrative staff at non-member schools may join as individuals under the Supporting category.

Special Gold Level Membership Benefits for Schools:
Free Continuing Education Listings. As a Gold Level Member, you can post upcoming workshops, webinars and online courses to the comprehensive Continuing Education Resource Directory hosted on the Alliance website. This directory gives massage therapists a “go-to” place to search for continuing education, and provides you with an important promotional channel for your courses. You’ll be able to include a workshop description, sponsor and location information, website hotlink, and a logo or photo. You can post an unlimited number of workshops for free!

Alliance Online Training Center. Program directors, administrative staff and faculty all need ongoing professional development, and we created a learning portal to fulfill those needs. The Alliance Online Training Center is housed on our website, and provides immediate access to the complete catalog of online courses offered by MaxKnowledge – the leader in distance education for career training schools. The regular price of these online courses is $149 each, but Gold Level Members pay just $129 per course – a savings of $20. To acquaint you with this great resource, you will receive your FIRST COURSE FREE!

Marketing Support. As one of the industry leaders in the area of education marketing, Enrollment Resources provides a comprehensive suite of services and programs that enable schools to significantly increase enrollment, sales and profitability. As a Gold Level School Member, you will receive a $500 discount on their Enrollment Management Performance Improvement process, as well as preferred rates on Website Optimization services, Pay-Per-Click Advertising Management, and ER’s new Compliance Mystery Shopping Program.

Admissions Department Support. New Gold Level School Members will receive a free one-hour phone consultation with Lex Filipowski and the Art of Admissions (a $250 value). This company has a proven track record of helping massage therapy schools improve the enrollment rates of their admissions departments from 25%-400%. Schools will also receive a 10% discount on all admissions system assessments, staff training and ongoing support programs.

Massage Today Advertising Discounts. As a Gold Level School Member, you’re eligible to receive a 25% discount on Print Ads in the Schools & Education Section, as well as 25% off all Banner Ads on

Massage Magazine Advertising Discounts. You’ll receive a 20% discount on Print Ads 1/4 page and larger, 20% off Listings in the Schools+Trainings Section, and 10% off all Banner Ads on and their weekly E-Newsletter to students and therapists.

There are two membership options for Schools:
At just $100/year, the Associate Level provides affiliation with the Alliance at a modest price and includes discounts on the Annual Conference along with ongoing news about massage therapy education and updates on the Alliance’s projects.

For $500/year, the Gold Level includes all privileges of membership, plus the full range of services, benefits and discount programs.

Click JOIN to sign up now with a credit or debit card. This link will take you to an Orientation Page that will introduce you to the Alliance’s secure web system.

Those wishing to sign up by mail (including those who want to pay by check) may download the Membership Enrollment Form and send it to the Alliance Office.

Those wishing to sign up by phone (with a live human being) may call the Alliance Office toll-free at 855-236-8331.

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